JGroup Invests $15M In FoxPush For Digital Publishing And Advertising Solutions

2021-08-17 16:49:45

Lebanon-based JGroup announced a $15 million investment in FoxPush, a Dubai-based solution provider for digital publishers and advertisers. The first automated performance technology Under the partnership, JGroup is investing in FoxPush’s first automated performance technology. FoxPush, which was founded in Dubai in 2017, provides services that are aimed at promoting branding campaigns and increasing the performance of their websites. The technology used by the company is based primarily on the users' behavioral data, and it is supported by a call center enhanced with artificial intelligence technologies, as well as a platform and a video player. FoxPush has a data management platform that includes data for Arab audiences, and its custom publishing solutions are used by more than 50,000 websites. The company said in a statement that it has the ability to reach three out of five people living in the MENA region. JGroup is a regional group founded by its current director, Imad Jumaa. It owns companies in the Middle East, the United Kingdom, and the U.S. JGroup operates in a variety of fields, including media, technology, artificial intelligence, big data, advertising, production, printing, sports, construction & real estate development, health, and beauty. Digital advertising According to Ipsos, spending on digital advertising reached about $1.26 billion in the MENA region during 2019, which includes advertising campaigns targeting the region only, and does not include campaigns for regional brands abroad. 70% to 75% of spending goes to Facebook and Google.